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Breeding
and research

When teamwork
bears fruits!

Who we are

Everything starts from an outstanding intuition of Gilberto Molari who, around 2010, decided that the historic family business could be something more than a nursery. Then the story and many excellent results, lead us to January 2021, when Luca and Matteo, following a first idea of Gilberto, decide to launch the new company dedicated to research and IP management: G-Berries. We’re a mix of backgrounds, a mix of different stories, a laboratory of new ideas and new strategies, a group of young people with a strong passion.

G stands for genetics. G stands for Gilberto.

Mission

High-quality contemporary
and tailor made breeding.

In a world where everyone is looking for the best variety as possible, we’re looking for the best variety for your specific needs. In a world where consumption habits, trends and demand are changing day by day globally, through one-to-one collaborations, we aim to preview your 2030 needs.

Vision

Our lighthouse is the
customized model, because
each of you deserve the best.

Our approach is network oriented, because
together is easier and more powerful.
Our activities are not just breeding
oriented, we are a marketing company,
because strategies are a tool at your daily
disposal. Every day we work with passion
to connect three elements: research,
nurseries, farmers. And we do it to raise
the bar in the berries sector, to bring more
and more taste to people’s homes.

Mission

High-quality contemporary
and tailor made breeding.

In a world where everyone is looking for the best variety as possible, we’re looking for the best variety for your specific needs. In a world where consumption habits, trends and demand are changing day by day globally, through one-to-one collaborations, we aim to preview your 2030 needs.

Vision

Our lighthouse is the
customized model, because
each of you deserve the best.

Our approach is network oriented, because
together is easier and more powerful.
Our activities are not just breeding
oriented, we are a marketing company,
because strategies are a tool at your daily
disposal. Every day we work with passion
to connect three elements: research,
nurseries, farmers. And we do it to raise
the bar in the berries sector, to bring more
and more taste to people’s homes.

What we do

Studying, testing and introducing new varieties on the market is our daily ambition. Our path begins by choosing, among different genotypes, the parents able to express the most interesting features for growers and consumers. Then it’s time for crossing, germination, years of deep and specific observation up to the first trials. But it’s not enough, because we also manage varieties coming from different breeding programs globally. Years of commitment and daily cares with a clear goal in our minds: to improve the taste experience.

G-Berries activities are focused on 4 fruit categories

Raspberry

Blackberry

Blueberry

Actinidia Arguta

G-Berries breeding and selection activities are localized in 4 areas

North Italy

in the middle of the Dolomites

Central Italy

close to the Romeo & Juliet city

Central Italy

close the famous Romagna Riviera

Australia, New South Wales

not so far away from Cesena

Team

Luca Molari

Managing Partner & COO

Activities: Operations, Legal, Strategy

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Join our company

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Matteo Molari

Managing Partner

Activities: Strategy, Marketing

Alessandro Gasparrini

R&D Specialist

Activities: Breeding, Applied research

Alessandro Gualandi

Variety Development Manager

Activities: Variety management,
Supply chain, Technical

Luca Molari

Managing Partner & COO

Activities: Operations, Legal, Strategy

Matteo Molari

Managing Partner

Activities: Strategy, Marketing

Alessandro Gualandi

Variety Development Manager

Activities: Variety management,
Supply chain, Technical

Alessandro Gasparrini

R&D Specialist

Activities: Breeding, Applied research

Be the next one

Join our company

Apply with the form below!

Be the next one

Join our company